This ad itself is toxic femininity. If you can’t see this, I can’t elucidate it for you.

If you can’t articulate what the problem is, you might want to consider that what you’re experiencing is an emotional reaction that might not be entirely warranted or justified.

But if you can’t explain toxic femininity beyond pointing to the ad, then what did you find objectionable to the ad itself?

The ad takes a strong stance against bullying and against sexual harassment. Nothing objectionable about that, as far as I can tell.

From there, the ad suggests that the men of the world who are not bullies and sexual harassers should stand up to the ones who are. Again, nothing objectionable about that message, as far as I can tell.

A lot of men seem to be responding negatively to this ad because they perceive it as an attack on all men. These are the same people who hear the phrase “toxic masculinity” as an attack on all masculinity. But that is not the case.

Just read the APA guideline on how to deal with males.

I’m not going to read a 20 page paper just to respond to your comment, if you can’t be bothered to explain what you mean by toxic femininity.

But I did skim it, and I didn’t see much there that I found objectionable. It largely seems to be about not forcing your children to conform to society’s gender roles. Which I have no problem with.

If there’s something specific in the paper you would like to discuss, you’ll have to quote it specifically.


Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store